美国FDA首发劝青少年戒电子烟的电视广告,魔术师街头表演电子烟变真烟

美国食品和药物管理局正在努力防止青少年使用电子烟到电视广播。

该机构发布了第一个两个电视广告,警告孩子们关于vaping的危险。

这些名为“魔术”的广告是“真实成本”青少年电子烟预防活动的一部分。

他们的特色是街头魔术师Julius Dein,他将青少年的电子烟变成了眼前的香烟。

研究表明,vape的青少年更有可能开始吸烟。

这些广告将在各种网络上运行,如TeenNick,CW,ESPN和MTV以及社交媒体网络。

FDA还表示计划为高中提供新的海报以及为中学提供教育材料。

英文原文如下:

The FDA is taking its fight to prevent e-cigarette use among youth to TV airwaves.

The agency launched its first two TV ads warning kids about the dangers of vaping.

The ads, called “Magic,” are part of “The Real Cost” youth e-cigarette prevention campaign.

They feature street magician Julius Dein who turns a teen’s e-cigarette into a cigarette in front of their eyes.

Studies have shown that teens who vape are more likely to start smoking cigarettes.

The ads will run on various networks such as TeenNick, the CW, ESPN, and MTV as well as social media networks.

The FDA also says it plans to provide new posters for high schools as well as educational material for middle schools.

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